By working with a link building reseller, you can offer quality backlinks under your own brand through white-label services, keeping the focus entirely on your agency. Before they begin outreach campaigns and link placement, resellers analyze various things, including your brand, the client’s website, and competitors. Here are a few types of information that resellers analyze:
Client Website Metrics
Resellers often analyze your client’s website to understand the current standing and opportunities. A backlink audit examines the link profile for high-quality backlinks and potential low-value links that need replacement. Backlinks from high domain authority websites carry more value than those from spammy, non-related sites.
Domain authority and rating reflect the overall strength of a website. Resellers also analyze the quantity and relevance of all backlinks to check if they come from relatable sources. Other metrics resellers analyze include unlinked brand mentions, anchor text distribution, and organic traffic.
A link building reseller can reach out to the sites with unlinked mentions to request a backlink. The reseller also checks anchor text distributions for natural diversity. They analyze website readability, page loading speed, mobile friendliness, and other technical SEO aspects. Optimizing these elements enhances user experience and search engine crawlability, resulting in a site that attracts backlinks from other websites.
Competitor Link Strategies
Resellers may compare your client’s website with competitors to identify opportunities for link-building. They examine where competitors are getting their backlinks from and the type of content that earns specific links. Resellers also analyze the authority and relevance of competitor link sources. Such evaluations help identify potential link prospects besides providing industry-related link-building strategies. By analyzing competitor strategies, resellers can identify the ideal content and keywords to use in client campaigns.
Competitor analysis also uncovers authoritative pages that are already providing links to similar content. Such sites are usually good candidates for backlink outreach campaigns. Resellers analyze the keywords and anchor texts your client wants to rank for and compare them to those used by competitors. They then use this information to place links strategically, verifying the anchor texts and content support your client’s target keywords.
Link Quality Factors
Link building companies usually have a network of writers, publishers, and websites they work with to offer backlink placement for SEO agencies. Each potential linking site is assessed before joining the network to maintain high-quality backlinks for clients. The assessments cover link quality factors, such as relevance, domain trustworthiness and authority, traffic level, and engagement. Before a source is chosen for link placement, resellers verify whether the overall subject and context of the website align with the client’s niche. Backlinks must come from contextually relevant sources and pages to impact search engine rankings.
Resellers also use various tools to measure domain authority and quality. They aim to earn placement in authoritative, trustworthy websites with high traffic and engagement levels. Other link quality factors include outbound link profile, website content, and readability. Resellers often avoid sites with excessive outbound links, spammy interfaces, and non-engaging content.
Backlink Quality Control
Valuable backlinks come from trustworthy sites that operate within the search engine’s community guidelines. The source must follow all terms and conditions to avoid penalties. Resellers may check for signs of link farms, private blog networks (PBNs), and low-quality directories. These are signs of black-hat techniques that can permanently harm search engine rankings.
To avoid issues, resellers look for sites that offer natural placement of links within their content. Resellers also track ROI and performance metrics after link placement. Backlinks from reputable sources are a vote of confidence and signal search engines that the recipient offers valuable resources. The links also fetch referral traffic from the sources.
Resellers track traffic changes on the client’s website to gauge link performance. They also track keyword rankings, organic visibility, and conversions tied to the link-building campaign. Ongoing tracking allows the reseller to adjust their strategy and replace non-performing placements with new ones for better SEO outcomes.
Find a Link Building Reseller Today
Working with a backlink reseller allows you to outsource link-building services to experienced SEO strategists. Resellers already have a network of publishers and authors they work with to curate and publish content on websites with high traffic and engagement. This network offers opportunities for white label backlinks offered under your brand. Speak to a link building reseller today to find out more about their services and packages.
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